Launched In 2022
A Family Business
Welcome to GGEE WEAR, we are a small family-run business on the outskirts of the Yarra Valley, operating both online and at local horse/pony club events and dog events. We exclusively sell the Rapid Cool Horse Rug, Rapid Cool Dog Rug and Cool Wrap.
The whole family have had a part in the creation of G gee wear. From my husband and sons degrees in technology and websites, our eldest daughter degrees in patents and trademarks, our youngest daughter degrees in graphic design for packaging and photography, and lastly our horses and dogs as super models.
Business Promise
Our business strives to provide top quality Cooling products at affordable prices for yourself and hardworking furry friends. We aim to grow our business with excellent customer service, to have a good repour with our customers, and to listen to their needs. We would like to show people around the globe the advantage of using our rugs and wraps to cool themselves and their animals when hot. At present, we have sold our products to professional equestrians, racehorse trainers, casual riders, sporting dogs and family pets.
About Me
I think some people are just born loving horses- that was me. I started riding at Hillside riding school on the outskirts of Melbourne when I was very young. Leaving school, I worked as a Jillaroo on a large, remote cattle station in Northern Territory, to say it was a rough was an understatement, but I loved every scary minute of it.
We now own a property in Chirnside Park where we have raised our three children. My love of horses was passed to our youngest daughter who rides and competes; this was where I found the hole in the market for these cooling rugs.
The Idea
The idea came at competitions; we would ice our horse’s legs to help with recovery. I had purchased a sports cool towel for our daughter to use around her neck and thought, “how would a large cool towel be for a horse?” After endlessly researching, I could not find anything that matched my idea. I purchased many different qualities of cooling fabric, looking for best cooling powers that allows the air to flow through the fabric. After months and months of trial and error, I found the right fabric, and sewed my first cooling horse rug. My idea worked, cooling the horse quickly after competing and even surprising the vets at vet check.
From my idea years ago, seeing a need, researching fabrics, patents and trademarks, designing, to sewing an easy to use rug that is different from anything on the market, it needed a purpose, and was affordable.
The Fabric
This fabric has received the “Innovative Technology” award for “cooling power.”
The fabrics polyester and microfiber mesh fibres allow the air to flow through, like evaporative cooling. When wet, it can cool up to 30% cooler than other rugs on the market. It does not contain topical treatments or chemicals and will keep its cooling power wash after wash. It’s rated UPF50+
Thank You
To our customers from around the globe, your positive feedback and encouragement keeps me going with more ideas.